While forestry operates on a limitless timeline, spanning generations, the worlds of finance and investment are much more immediate. We are fascinated by this apparent disparity. We wanted to understand how investment decisions are made, what the drivers are and how risk is calculated in a value-chain that encompasses landscape scale forests, manufacturing and the construction sector..
INVESTMENT
Money and trees
With an open mind we ventured into a world many of us are unfamiliar with but is pivotal to the value-chain. For all the talk of the radical, of responsibility, of forestry and species, nothing happens unless it can be paid for. We began by talking with Pertti Vanhanen of the Cromwell Investment Group. Passionate advocate of timber construction, deeply rooted in the forest from a childhood spent in rural Finland, but also running a multi billion euro investment scheme for timber construction.